Kantar

Netflix Getting Cross-Platform Data From Kantar In Spain Netflix can use data to gauge itself against other networks and platforms

Kelsey Asbille and Kevin Costner in 'Yellowstone' — Streamers Near Saturation, Making Retention a Key: Kantar Report Perception of content improves in Q4 as writers, actors strikes ended

A man using his phone while watching TV — Kantar Predicts a Challenging 2023 for Media, Advertisers Media firms are dealing with inflation, consumer choice

Latest Kantar

New Kantar Tool Predicts Ad Effectiveness With AI

By Jon Lafayette last updated 24 June 20

Kantar said it launched Link AI, which uses artificial intelligence to predict the effectiveness of advertising messages.

Broadcasting & Cable

Netflix Gobbled Up 23% of New SVOD Subscriptions in Q3: Kantar Study

By Jon Lafayette last updated 3 June 20

Kantar’s new Entertainment On-Demand service found that Netflix continued to dominate the streaming wars, garnering 23% of the new video-on-demand subscriptions during August, September and October.

Broadcasting & Cable

TV Spending Rose 9.7% in Q1: Kantar

By Mike Reynolds published 23 June 14

Multichannel News

Kantar: March Madness Ad Revenue Expected to Rise

By Jon Lafayette published 15 March 16

Multichannel News

Olympic Hangover for Q1 TV Ad Spending

By Jon Lafayette published 29 June 15

Multichannel News

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