Kelly Abcarian NBCUniversal Seeks Metrics For Emotion and Ad Quality Dumbstruck’s methodology among those being tested Agencies, Clients Join NBCU Measurement Innovation Forum Ford, Pfizer, Target GroupM, OMD, Magna sign up Nielsen Exec Kelly Abcarian Takes Post at NBCU Advertising Named head of measurement and impact group Latest Kelly Abcarian The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in. Broadcasting & Cable My New Co-Workers Are A Cure for COVID Fatigue By Kelly Abcarian, Nielsen published 20 April 20 Multichannel News She Measures Up By Rob Edelstein published 19 August 19 Multichannel News Heads Up! By Mike Farrell published 25 April 16 Multichannel News Advanced Advertising: COVID-19 Presents Challenges, Opportunities By Mike Farrell published 22 April 20 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
The Secret to Successful Addressable TV By Kelly Abcarian, Nielsen last updated 23 September 20 Planning and executing TV advertising used to be simple, running on the same formula for many years. If 2020 has taught us anything, it’s that we need to adapt to the shifting world we live in.
Advanced Advertising: COVID-19 Presents Challenges, Opportunities By Mike Farrell published 22 April 20
