Latest linear tv

Good Eats: The Return on Discovery Plus

Discovery-WarnerMedia Combination Could Have Biggest Initial Impact on Linear Nets

By Mike Farrell last updated

Streaming is seen as the catalyst, but affiliate fees may see the biggest lift

Business
Justin Rosen, VP, data and insights

GRP to CPM: Accelerating Full Adoption of a New Currency

By Justin Rosen published

Broadcasting & Cable
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Amazon Says It’s Not Doing Anything New With Live and Linear Video

By Daniel Frankel last updated

Multichannel News
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Amazon Says It’s Not Doing Anything New with Live and Linear Video

By Daniel Frankel last updated

Company claims its only adding to teams that already support live broadcast affiliate streams for Amazon Prime Channels partners including CBS All Access. But Amazon job postings still tell a different story.

NextTV
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Amazon Prime Video Set to Go Live and Linear

By Daniel Frankel last updated

Multichannel News
Amazon Prime Video's user interface

Amazon Prime Video Set to Go Live and Linear

By Daniel Frankel last updated

Amazon is latest to expand beyond on-demand streaming

Technology
Ad buyers expect their ad budgets to shift to over the top rather than traditional

Ad Budgets Seen Shifting From Linear TV to OTT

By Jon Lafayette published

Ad budgets will grow for 2021 but spending will shift to digital, particularly from linear television to over-the-top and connected TV, according to a new study from the IAB.

Broadcasting & Cable
A man using his phone while watching TV

Mediaocean Launches TV Reach Extension Capability

By Jon Lafayette published

Measures de-duplicated audiences across CTV and social

Broadcasting & Cable
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B&C Guest Blog: Smart TV Home Screens: 'The Last Gas Station for 40 Miles'

By Adam Bergman, Vizio last updated

Many networks are now asking themselves “how can we entice TV viewers back?”

Broadcasting & Cable
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A Zero-Based Mindset: Cost Transformation for Traditional Media & Entertainment Businesses

By Mike Chapman last updated

With audiences moving from live linear to digital programming, it's easy to see why cost margins are tight

Broadcasting & Cable
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