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FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising
By Jon Lafayette published
Marketers can use first-party data to target audiences

Dollar General Media Network Uses LiveRamp To Connect With Customers
By Jon Lafayette published
Retail network boosts ROI for marketers including Pepsi, Hershey’s, Unilever, General Mills and Colgate-Palmolive

LiveRamp Launches Facility For Secure Data Collaboration
By Jon Lafayette published
Hill’s Pet Nutrition, Ampersand, Dish Media, Snap and TelevisaUnivision are early users

Allen Media Group Streaming Apps Using LiveRamp for Addressable Ads
By Jon Lafayette published
Deal covers Weather Channel TV Streaming App and Local Now

Qonsent Works With LiveRamp To Get Consumer’s Permission To Use Data
By Jon Lafayette published
Marketers can target ads and comply with regulations

LiveRamp's Jay Prasad Named CEO of Relo Metrics
By Jon Lafayette last updated
Veteran ad tech exec will look to grow GumGum's sports sponsorship intelligence business

Go Addressable Sets Guidelines for $7.5 Billion Addressable-Ad Business
By Jon Lafayette last updated
Vendors for data matching and attribution identified

LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery
By Jon Lafayette published
Univision, Plex sign up for extra addressability
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