Latest MadHive

MadHive

Fox, Scripps, Tegna Stations Get MadHive Ad Frequency Tool

By Jon Lafayette published

Audience Forecaster also provides transparency for OTT and CTV inventory

Broadcasting & Cable
Canoe Ventures

Beachfront Peddles Canoe VOD Inventory in Real Time

By Jon Lafayette last updated

Technology enables automated audience-based buys

Broadcasting & Cable
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AdLedger Pilot Finds CryptoRTB Protocol Prevents Digital Fraud

By Jon Lafayette published

MadHive acts as DSP; SSP is Beachfront

Broadcasting & Cable
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MadHive Spending $50M to Add Google Cloud Capabilities

By Jon Lafayette last updated

Ad tech company MadHive said it will spend $50 million with SADA to expand Madhive’s use of the Google Cloud as a platform for its over-the-top advertising solutions.

Broadcasting & Cable
Rachel Adams is head of media activation, U.S., MightyHive

Guest Blog: Navigating the Uncharted Waters of Advanced TV in the Post-COVID Era

By Rachel Adams published

By 2022, U.S. viewers will spend two hours and 10 minutes per day engaging with digital video, according to eMarketer

Broadcasting & Cable
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Ad-Tech Firm MadHive Names Lin as Chief Product Officer

By Jon Lafayette published

Exec had been with VideoAmp, Viacom, OpenAP

Broadcasting & Cable
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