Latest Magid

person watching streaming video at home

Magid Streaming Survey Sees More Churn, FAST Channels in 2024

By Michael Malone published

Consultancy says subscription services will be pushed to tweak strategies as it looks ahead to the new year

Broadcasting & Cable
First look art for season three of Apple TV Plus's 'Ted Lasso'

For Streamers, Not All Churn Is Bad, New Research Finds

By Jon Lafayette published

Services should compete for certain high-value subscribers, even if they’re likely to drop out eventually, Magid says

Broadcasting & Cable
artificial intelligence

AI in Media: Define or Be Defined (Guest Column)

By Jaime Spencer published

Why local broadcasters must stay ahead of the technology curve

Broadcasting & Cable
An RTDNA/Magid study on trust in local news

RTDNA, Magid Examine Trust Issue in Local News

By Michael Malone last updated

Two thousand viewers take part in survey that addresses fake news

Broadcasting & Cable
Vizio

Smart TV Owners Have Money, Still Watch AVOD, Study Finds

By Jon Lafayette last updated

Vizio and Magid said 55% of smart TV owners watch AVOD

Broadcasting & Cable
Magid NextGen TV study 2021

Survey Finds 60% Likely To Buy an ATSC 3.0-Ready TV Within a Year

By John Eggerton last updated

Magid studies reaction to Pearl TV group’s NextGen ad campaign

Broadcasting & Cable
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Consumers Want Intelligent Help From Internet, Study Finds

By Kent Gibbons last updated

Multichannel News
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AVOD Platforms Suffer From Low Consumer Awareness: Magid

By Daniel Frankel last updated

Only 32% know about market leader Roku Channel, according new survey

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VR Sector Shows Signs of Strain

By Jeff Baumgartner published

Multichannel News
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