Latest Magna
Magna Sees Improved Ad Market With Little Help for Traditional TV
National TV spending is forecasted to fall 3.2% despite 11.3% gain in streaming
Magna Sees Video Ad Revenues Down 7.9% in 2023, Up 7.2% in 2024
AVOD/CTV growing 7.2% in 2023, 14.3% in 2024
Magna Forecasts Long-Form National Video Revenue Will Dip 1% in 2023
AVOD and FAST predicted to grow 21.2%
Aligning With the Wrong Content Can Sink Video Ads: Magna Study
Brand impact diminished by being in an inappropriate atmosphere
Magna Study Finds New Roku Ad Formats Draw Better Results
Ad recall, brand favorability and intent to search rise
Magna Sees National TV Network Ad Revenue Down 6.3% in 2023
AVOD, OTT forecast to post 31.6% gain
Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases
National linear TV seen dropping 5.8%
Magna Sees Ukraine War Slowing U.S. Advertising Market Growth
National TV revenues seen down 1% in 2022; local TV to rise 16%
