Latest Magna
Magna Sees Ukraine War Slowing U.S. Advertising Market Growth
National TV revenues seen down 1% in 2022; local TV to rise 16%
Magna To Host Second Equity Upfront With Diverse-Owned Media Firms
Presentations set for April 5-7
Alpha Version of Nielsen One Launches With Disney, Magna
Nielsen to demonstrate deduplicated ad measurement at CES
Magna Sees U.S. Long-Form Video Ad Revenue Rising 4% in 2022
Media buyer Magna Global forecasts that total U.S long-form video ad revenue will rise 7% in 2022 after a 6% gain in 2021 to $65.6 billion.
Magna Sees National TV Ad Sales Up 5% on Stronger Prices
More consolidation forecast by media
Magna Sees Bigger Gains For TV Revenue in 2021
Local TV revenue seen declining 2.5%, excluding political ads
Magna Sees National TV Spending Rebound in ‘21
National television advertising is expected to grow 5.1% in 2021 after plunging 15.1% in 2020, according to a newly revised forecast from media agency Magna.
