Latest Magnite
Magnite Makes Deal To Use LG Ads Data for Planning, Buying, Analytics
ACR data to be available first in U.S., and the expand to other countries in 2023
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
DirecTV Picks Magnite To Enable Programmatic Buying of Traditional TV Inventory
Launch to focus on VOD with linear available within a year
Plex Names Magnite Preferred SSP, SpringServe as Ad Server
Streaming platform's ad volume more than doubles
SpringServe’s BidLink Weighs Programmatic and Direct Demand
Competition between bidders improves yield for publishers
Magnite Acquires Carbon To Help Monetize Audiences in Real Time
Acquisition bolsters product and engineering teams
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
Clients get better access to premium connected TV inventory with less opportunity for fraud
Magnite Accelerates Programmatic Sales of Live Streaming Inventory
Sling TV Sees 47% lift in ad conversions using Live Stream Accelerator
