Latest Magnite
Magnite Acquires Nth Party To Make Audience Data Secure
Startup’s seven employees are joining Magnite’s engineering department
55 Million Homes Only Watch Connected TV: Magnite
47% of CTV viewers view ad-supported content
AMC Networks Goes Programmatic With Linear Addressable Campaigns
AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.
Mirriad Working With Magnite’s SpringServe To Deliver In-Content Ads Programmatically
Deal increase scale for dynamic insertion
Iris.TV Working With SpringServe To Deliver Contextual Data for CTV
Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.
Magnite, fuboTV Team To Offer Addressable Ads in Sports on Connected TV
Streamer FuboTV picks Magnite as preferred supply-side platform for targeted advertising
Magnite Named Preferred SSP By Performance Ad Agency Quigley-Simpson
Magnite said that its was selected by Quigley-Simpson, a performance-focused ad agency, as its preferred sell-side platform.
Magnite Joins TV Data Initiative Formed by Ad Tech Companies
Magnite had joined the TV Data Initiative, a group formed by a group of ad-tech companies earlier this year to unlock the potential of data-driven advanced TV.
