Latest March Madness

Bellator

Warner Bros. Discovery Strikes Bellator MMA Media Rights Deal

By R. Thomas Umstead published

Max to air eight Bellator championship events, truTV to televise Bellator-themed content

Multichannel News
LSU vs. Iowa in 2023 NCAA women's basketball title game

LSU-Iowa Women’s March Madness Final Sets Viewership Record

By R. Thomas Umstead published

Sunday’s game draws nearly 10 million viewers

Multichannel News
Miami Hurricanes guard Nijel Pack #24 drives against Texas Longhorns guard Tyrese Hunter #4 during the Elite Eight round of the 2023 NCAA Men's Basketball Tournament.

March Madness Final Four; Baseball's Opening Weekend: What’s On This Weekend in TV Sports (April 1-2)

By R. Thomas Umstead published

A look at the weekend's top TV sports events on broadcast, cable and streaming services

Multichannel News
Gonzaga vs. UConn in 2023 March Madness Elite Eight

Weekly Cable Ratings: Hoops-Fueled TBS Knocks Fox News From Primetime Perch

By R. Thomas Umstead published

Cable news outlet keeps up its total-day streak

Multichannel News
Jamal Shead #1 of the Houston Cougars drives the ball against K.D. Johnson #0 of the Auburn Tigers during the first half in the second round of the NCAA Men's Basketball Tournament at Legacy Arena at the BJCC on March 18, 2023 in Birmingham, Alabama.

‘March Madness’ Continues: What’s On This Weekend in TV Sports (March 25-26)

By R. Thomas Umstead published

A look at the weekend's top TV sports events on broadcast, cable and streaming services

Multichannel News
Caden Pierce #12 of the Princeton Tigers dunks during the second half against the Missouri Tigers in the second round of the NCAA Men's Basketball Tournament at Golden 1 Center on March 18, 2023 in Sacramento, California.

Weekly Cable Ratings: Fox News Breaks the March Madness Press

By R. Thomas Umstead published

Tops basketball-heavy TNT, TBS to remain atop primetime, total day charts

Multichannel News
C. Vivian Stringer

Women’s College Basketball Coach C. Vivian Stringer Profiled in CBS Documentary

By R. Thomas Umstead published

‘Dear Coach Stringer’ to debut March 25

Multichannel News
Jim Nantz Bill Self March Madness 2022

March Madness Registers Record Sales With Prices Up Mid- To High-Single Digits

By Jon Lafayette published

Sports continue to buck soft TV ad market

Broadcasting & Cable
March Madness 2022 Final

March Madness Scores Big for Advertisers: Effectv Study

By Jon Lafayette published

Hard-to-reach households tune in the men’s college basketball tournament

Broadcasting & Cable
Sean Muller and Jon Lafayette at Advanced Advertising LA

Advanced Advertising: iSpot.tv Says Advertisers Underspend on Streaming

By Kent Gibbons last updated

Sean Muller, CEO of measurement firm, says research found the typical 10% of spending should be 30%-40%

Broadcasting & Cable
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