MarketCast

Adds content testing capabilities for streaming and broadcast series

Fandom research and analytics company MarketCast said it named Carmen Palmer as chief product officer, a new post.

Analytics company MarketCast said it hired a top Netflix research executive, Zoë Friend, as corporate senior VP of customer research and insights, a new position.

MarketCast said it acquired Deductive, a data science and analytics company.

MarketCast, a research, analytics and data company, said it named Lyndon Campbell as corporate senior VP and general manager of MarketCast Sports, Live Events and Brand.