Latest Media Rating Council
Media Rating Council Says Comscore Local and National TV Services Being Audited
By Jon Lafayette published
Current status is ‘not accredited, in process’
Media Rating Council 'Concerned' About Accuracy of Nielsen's Plan To Include Broadband-Only Homes in Local Ratings
By Jon Lafayette last updated
Watchdog group urges Nielsen to investigate before moving forward
IAS Accredited by MRC for Facebook Measurement
By Jon Lafayette last updated
Independent metrics give advertisers more transparency
Nielsen’s Controversial Ratings System
By Armstrong Williams published
When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything
Nielsen National TV Ratings Service Accreditation Suspended By MRC
By Jon Lafayette published
Nielsen’s National Ratings Service, under fire for undercounting TV viewing during the pandemic, had had its accreditation suspended by the Media Rating Council.
Comscore Aims To Start MRC Review of Its TV Ratings Service Earlier Than Planned
By Jon Lafayette published
Comscore said it is seeking to have its national and local TV measurement products audited by the the Media Rating Council earlier than previously planned.
Nielsen Has 'Deep Rooted, Ongoing Performance Issues,' MRC Says
By Jon Lafayette last updated
The Media Rating Council, the watchdog that audits measurement companies, said that issues with Nielsen’s national ratings service could threaten its accreditation.
Nielsen Asks MRC To Put National Ratings Accreditation on Hiatus
By Jon Lafayette last updated
VAB had called for MRC to Suspend Nielsen’s seal of approval following pandemic underreporting
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