Media Rating Council

People using television was a much as 9% higher than reported in some markets

CEO George Ivie: ‘We concluded we should say something’

MRC’s George Ivie and Comscore’s Bill Livek to keynote

Changes in panel maintenance led to 2% to 6% lower use of TV by 18-49 year olds

DoubleVerify said it received Media Rating Council accreditation for its display and video ad impression measurement and filtration of invalid traffic over connected TV.

Innovid said that its measurement for rendered display ad impressions on desktop and mobile platforms has been granted accreditation by the Media Rating Council.

Nielsen said its local ratings service is now not accredited because the COVID-19 pandemic has disrupted its ability to manage the panels it uses to measure what viewers are watching.

With cookies crumbling as a way to identify individuals, Nielsen said it has a new ID resolution system it will use for its products that measure audiences and outcomes.

The Media Rating Council has accredited the methodology Nielsen began using last year in 19 set meter markets last year as part of the upgrade of its local ratings service.