Latest MediaRadar
CNN Ad Revenue Was Down Nearly 40% For the First Four Months of 2023
In addition to plummeting ratings, the final months of former chief Chris Licht's tenure were marked by rapidly decreasing advertising sales, MediaRadar says
Writers’ Strike Impacts Ad-Spending Growth on Talk Shows, Soap Operas
Streaming platforms also expected to be hurt by WGA work stoppage, MediaRadar says
MediaRadar Using PlayOn Video Capture to Measure Streaming Ads
Deal opens PlayOn platform to commercial applications
MediaRadar Sees Advertiser Rebound At Twitter in Q4
Number of new advertisers still low
Media and Entertainment Brands Dominate Oscar Commercial Breaks
Showbiz represents 38% of ad inventory, up from 24% in 2021
Light-Ad Tiers of Major Streaming Services Drew $438 Million in 4Q
MediaRadar tracks 5,530 advertisers across five SVOD platforms
Free? Sign Me Up, 800 Buyers and Planners Tell MediaRadar
New product growing faster than expected
Comcast Boosts Ad Spending For Peacock, Streamer's Ad Revenue Rises: MediaRadar
Comcast boosted spending in the third quarter to promote its Peacock streaming service, which in turn registered higher advertising revenue, according to MediaRadar
