Latest MediaRadar
Comcast Boosts Ad Spending For Peacock, Streamer's Ad Revenue Rises: MediaRadar
Comcast boosted spending in the third quarter to promote its Peacock streaming service, which in turn registered higher advertising revenue, according to MediaRadar
NFL Game Ad Revenue Up 14% This Season: MediaRadar
Regular season games have generated $1.1 billion, up from $1 billion in 2020
$35 Million in Ad Spending To Promote Bond, James Bond
MGM is expected to spend more than $35 million to promote the new James Bond movie No Time to Die by the end of October, according to advertising intelligence company MediaRadar.
Streamers Boost Ad Spending By 47%: MediaRadar
Over-the-top streaming services spent $1.06 billion on advertising this year from August, up 47% from a year ago, according to figures from MediaRadar.
Streaming Services Buying Promos Programmatically, Says MediaRadar
86% of $301 million in total spending goes through automated systems
Ad Spending by Streaming Services Drops 25% in April
Ad spending by streaming services dropped to $127.1 million in April, the lowest level so far this year and down 25% from the previous month according to figures from MediaRadar.
Disney Buying Television Ads to Boost Disney Plus Sub Total
The Walt Disney Co., which reported that it has more than 100 million paying Disney Plus subscribers, has been boosting its advertising spending to attract and retain customers.
