National Basketball Association

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Latest National Basketball Association

NBA Launches ‘That’s Game’ Campaign During Playoffs

By Jon Lafayette last updated 21 May 21

The National Basketball Association is launching a new That’s Game global brand campaign during the start of the NBA Playoffs Saturday.

Broadcasting & Cable

Marc Gasol #14 of the Los Angeles Lakers guards Dwight Powell #7 of the Dallas Mavericks at Staples Center on Dec. 25, 2020 in Los Angeles, California.

NBA Opening Week Viewership Up 67%

By Jon Lafayette last updated 31 December 20

The National Basketball Association’s later-than-usual start to its new season was a slam dunk, with viewership of the league’s opening week games on national TV up 67%.

Broadcasting & Cable

LeBron James, #23 of the Los Angeles Lakers, shoots the ball during the third quarter against the Houston Rockets in Game One of the Western Conference Second Round during the 2020 NBA Playoffs at AdventHealth Arena at the ESPN Wide World of Sports Complex on Sept. 4, 2020 in Lake Buena Vista, Florida.

NBA Looks to Rebound as New Season Begins

By Jon Lafayette last updated 24 December 20

Turner’s Diament said most sports ads are sold out for fourth quarter

Broadcasting & Cable

NBA Opening Night Ratings Increase 1% From a Year Ago

By Jon Lafayette published 24 December 20

The National Basketball Association’s new season got off to a strong start, with its opening night games on TNT drawing 2.85 million viewers Tuesday, up 1% from a year ago.

Broadcasting & Cable

CarMax will be integrated into Turner Sports' coverage of the NBA

CarMax Hooping as Sponsor of NBA and Turner Sports

By Jon Lafayette last updated 18 December 20

The National Basketball Association and Turner Sports said that CarMax will be the official auto retailer of the NBA and WNBA and be presenting partner of NBA Tip-Off on TNT.

Broadcasting & Cable

NBA Tips Off ‘Only Here’ Campaign New Season

By Jon Lafayette published 10 December 20

The National Basketball Association on Thursday kicked of a new ad campaign to drive interest in the 2020-21 season.

Broadcasting & Cable

Fox News Tops August Cable Ratings Charts

By R. Thomas Umstead published 2 September 20

Coverage of political conventions help lead news network's performance

Multichannel News

NBA Playoffs May Resume This Weekend: Reports

By Jon Lafayette published 27 August 20

The NBA playoffs are expected to resume but not until after Thursday’s games are skipped as players meet among themselves and with team owners, according to multiple reports carried on NBA.com.

Broadcasting & Cable

Game Five of the Eastern Conference First Round during the 2020 NBA Playoffs at AdventHealth Arena at ESPN Wide World Of Sports Complex on August 26, 2020 in Lake Buena Vista, Florida.

NBA Playoff Games Postponed Over Shooting in Wisconsin

By Jon Lafayette last updated 27 August 20

The NBA playoff game between the Milwaukee Bucks and Orlando Magic Wednesday afternoon was postponed as Buck’s player boycotted following the shooting of Jacob Blake in Kenosha, Wisc.

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