Latest National Basketball Association

LeBron James #23 of the Los Angeles Lakers dribbles the ball against Reggie Jackson #1 of the LA Clippers of the game at The Arena at ESPN Wide World Of Sports Complex on July 30, 2020 in Lake Buena Vista, Florida.

Ratings Double as NBA Returns with Doubleheader

By Jon Lafayette last updated

3.4 million viewers tune in on TNT

Broadcasting & Cable
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TNT Sees Ad Demand Rebound as NBA Returns

By Jon Lafayette last updated

The NBA will tip off on TNT with a growing number of advertisers looking forward to the return of sports after being sidelined by the COVID-19 pandemic.

Broadcasting & Cable
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NBA Invites Virtual Fans to Appear Live in Bubble

By Jon Lafayette last updated

With no crowd watching when it restarts its season in its Orlando bubble, the National Basketball Association is using technology to add fans to broadcast and dress up its venues.

Broadcasting & Cable
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Busy Offseason Has Fans, Sponsors Eager For NBA Tip-Off

By Jon Lafayette published

Multichannel News
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30 Years of Hoops and Fun At TNT’s ‘Inside the NBA’

By Jon Lafayette published

Multichannel News
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Broadcasters, Nets Brace For Sports Fee Surge

By Mike Farrell published

Multichannel News
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Esports Take Their Turn at Bat

By R. Thomas Umstead published

Multichannel News
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Streaming: The Winning Play

By Larry Jaffee published

Multichannel News
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