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NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies
By Jon Lafayette published
Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions

Paris Olympics Coverage Kicks Off With Soccer, Rugby Matches
By R. Thomas Umstead published
NBCU hopes live Olympics event coverage, celebrity-based shoulder programming will keep viewers tuned in

NBCUniversal Looks To Ride Olympic Wave to Gold
By Jon Lafayette published
Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’

NBCU Claims Growth in Upfront Advertising Sales
By Jon Lafayette published
Sports, Peacock are strong spots

NBCU Transforms Rockefeller Center Into Paris-Themed Olympic Hub
By Michael Malone published
Fans can watch Games, sample Parisian fare, meet Team USA athletes

Comcast NBCU Will Provide Free Olympics Stream for Military Community
By Jon Lafayette published
Active service members and honorably discharged veterans are eligible

Olympians and Athletes Set To Cover Paris Games for Telemundo
By Jon Lafayette published
Soccer fans will hear Andres Cantor’s ‘gooooool’ calls

NBCU Creative Impact Lab Makes Olympic Spot for Challenged Athletes Foundation
By Jon Lafayette published
Paralympic hopeful Derek Loccident featured
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