Latest NCAA

Hideki Matsuyama of Japan plays a shot from a bunker on the 18th hole during the final round of the Masters at Augusta National Golf Club on April 11, 2021 in Augusta, Georgia.

TV By the Numbers: 2021 Masters Scores for Watch-Time

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

But college and NBA basketball delivered top impression-counts, per iSpot

Broadcasting & Cable
The Baylor Bears and the Houston Cougars tip off to begin their Final Four semifinal game of the 2021 NCAA Men's Basketball Tournament at Lucas Oil Stadium on April 3, 2021 in Indianapolis, Indiana.

TV By the Numbers: The March Madness Continues, MLB Pops Up

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

With insights for March 29 through April 4, via Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
Tyger Campbell #10 of the UCLA Bruins celebrates with Jaime Jaquez Jr. #4 after defeating the Michigan Wolverines 51-49 in the Elite Eight round game of the 2021 NCAA Men's Basketball Tournament at Lucas Oil Stadium on March 30, 2021 in Indianapolis, Indiana.

Just How Much of a Slam Dunk Has March Madness Been on Live TV?

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

NCAA men’s games dominated watch-time, impressions for the last two weeks

Programming
Bernardo de Albergaria, chief commercial officer, Airship

What the NCAA March Madness Live App Can Teach Clubhouse About Self-Sustained Engagement

By Bernardo de Albergaria last updated

If 'Turner Sports vs. Clubhouse' appeared on a tourney bracket for mobile marketing excellence, which one would you pick?

Broadcasting & Cable
Evan Mobley #4 of the USC Trojans dunks the ball against the Oregon Ducks in the first half of their Sweet Sixteen round game of the 2021 NCAA Men's Basketball Tournament at Bankers Life Fieldhouse on March 28, 2021 in Indianapolis, Indiana.

TV By the Numbers: Basketball, Golf Tops for March 22-28

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
Jalen Hawkins of the Norfolk State Spartans shoots during the first half against the Appalachian State Mountaineers in a First Four game during the NCAA Men's Basketball Tournament at Assembly Hall on March 18, 2021 in Bloomington, Indiana.

TV By the Numbers: March Madness Is a Slam Dunk for Viewership, Ad Impressions

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

The NCAA Tournament helped CBS surpass 10 billion impressions for March 15-21

Broadcasting & Cable
De'Andre Hunter #12 of the Virginia Cavaliers scores against the Texas Tech Red Raiders during the 2019 NCAA Men's Final Four National Championship game at U.S. Bank Stadium on April 8, 2019 in Minneapolis, Minnesota.

NCAA March Madness Tourney Generating Record Ad Sales, Execs Say

By Jon Lafayette last updated

Games on CBS, Turner networks, ‘virtually sold out’

Broadcasting & Cable
Yellsmiles during the blind auditions for NBC's 'The Voice'

TV By the Numbers: ‘The Voice’ Premiere, ‘Oprah With Meghan and Harry’ Crack Top 15 Shows

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

Insights for Mar. 1-7, via Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
Donovan Mitchell #45 of the Utah Jazz and Evan Fournier #10 of the Orlando Magic fight for the ball during the first quarter at Amway Center on February 27, 2021 in Orlando, Florida.

TV By the Numbers: Basketball, Golf Continue to Rule

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Broadcasting & Cable
March Madness will take place this March in Indiana

March Madness Tournament a Go in Indiana

By R. Thomas Umstead last updated

Turner Sports, CBS to televise men’s college basketball tournament beginning in March

Multichannel News
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