NewFronts

YouTube’s virtual Brandcast at home opened with a focus on the way the video platform is being used in these unprecedented times.

In its first NewFront TikTok, the mobile video app that has captured kids, is introducing TikTok for Business and a new partner program to help brands add visual effects to their messaging.

Vice is calling on advertisers and media buyers to review the practices that prevent them from buying commercials in news programming.

Condé Nast introduced The Influence Network, offering a collection of videos that it says has more scale than influencers and more scale than influencers.

Ellen Degeneres’ Ellen Digital Network said it is working on new projects with Tiffany Haddish and Ellie Kemper.

In its initial NewFront presentation, Snap showed off a collaboration with Verizon that features augmented reality within the show for the first time.

Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers.

Crackle Plus, part of Chicken Soup for the Soul Entertainemtn, introduced new viewer-friendly advertising products and expanded distribution for its Crackle and Popcornflix AVOD services.

In its first appear at the NewFronts, and its coming out party as a division of Fox, Tubi pitched new advertising technology.

More viewers expected to lead to shift in ad dollars