Latest NewFronts
IAB Says 8,500 Have Signed Up for NewFronts
More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.
Ad Buyers See 20% Spending Drop: IAB
Ad buyers said they expect their 2020 spending to decline 20% from last year because of the COVID-19 pandemic, according to a new survey by the Internet Ad Bureau.
