Latest Nielsen

Iowa star Caitlin Clark (r.) may have come up short in the national championship game against South Carolina, but her star power has drawn more viewers to women's sports.

TV Usage Takes March Dip While College Hoops Help Cable

By Jon Lafayette published

YouTube takes biggest-ever share

Broadcasting & Cable
Charles Barkley Gayle King

CNN Cancels ‘King Charles’ Series

By R. Thomas Umstead published

Gayle King, Charles Barkley-hosted weekly talk show ends after five-month run

Multichannel News
People watching TV

Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement

By Jon Lafayette published

Nielsen, Comscore explore ways to use data from NextGen sets

Broadcasting & Cable
The Five

Fox News Dominates Cable News Network Ratings in First Quarter 2024

By R. Thomas Umstead published

Tops MSNBC, CNN in primetime, total day

Multichannel News
Nielsen logo on a website

Nielsen Plans To Make ‘Big Data’ Available as Currency in September

By Jon Lafayette published

New measurement system increases homes using television by about 4%

Broadcasting & Cable
Nielsen logo on a website

Circle City Broadcasting Renews Nielsen Ratings Deal

By Jon Lafayette published

New agreement includes over-the-top measurement

Broadcasting & Cable
Lyft

Lyft Hires Nielsen To Measure Audience For In-App Ads

By Jon Lafayette published

Campaigns to be gauged with Nielsen One Ads, Brand Impact and Buyer Lift

Broadcasting & Cable
Comscore logo

Comscore Earns Media Rating Council Accreditation for National, Local TV Household Measurement

By Jon Lafayette published

First big-data measurement system to get seal of approval

Broadcasting & Cable
Peacock banner displayed in Arrowhead Stadium during 2023 wild card game

YouTube, Tubi and Peacock Show the Biggest YoY Market Share Gains in Nielsen's Latest 'Gauge' Graphic

By Daniel Frankel published

But streaming's overall market share remained flat with June of last year

NextTV
Kansas City Chiefs celebrate winning Super Bowl LVIII

Super Bowl Sunday Was Most-Viewed Day Since 2021, Nielsen Says

By Jon Lafayette published

Streaming share hits 6-month high, while overall viewing drops 6.4% in February, according to ratings firm

Broadcasting & Cable
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