Latest Nielsen
Nielsen Names Measurement Head Karthik Rao as New CEO
By Jon Lafayette published
David Kenny becomes executive chairman
Nielsen Rival iSpot Acquires 605 To Expand Measurement Capabilities
By Jon Lafayette published
Deal brings more big data access and attribution knowhow
Nielsen Tackled, Won’t Use Amazon Data In ‘Thursday Night Football’ Ratings, but It’s Only First Down
By Jon Lafayette published
Measurement company working to address MRC ‘questions’
College Football Kickoff Commands Top 10 Rankings: The Week In Sports Ratings
By R. Thomas Umstead published
NASCAR, US Open tennis highlight top non-football telecasts
Nielsen Plans To Reduce Its Global Workforce by 9%
By Jon Lafayette published
Measurement company was acquired last year for $16 billion
NFL Preseason Games, Little League World Series Score: The Week in Sports Ratings (Aug. 21-27)
By R. Thomas Umstead published
NBC’s Navy-Notre Dame college football telecast finished second for the week
Nielsen: VAB Complaints About Measuring Amazon’s ‘Thursday Night Football’ Are ‘Misleading and Inaccurate’
By Jon Lafayette published
Company plans to use first-party data to improve measurement of streaming
VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’
By Jon Lafayette published
Group warns of ‘tipping the scales’
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