Latest Olympics

Tom Cruise leaves the Paris Summer Olympics closing ceremony with the Olympic flag

NBCU Says Olympics Delivered 36.6 Million Viewers in Primetime

By Jon Lafayette published

Peacock streams 23.5 billion minutes, up 40%

Broadcasting & Cable
Steph Curry Olympics Gold Medal Game

Dream Team’s Win Brings Ratings Gold for NBC, Peacock

By Jon Lafayette published

Audience for men’s basketball Olympic gold medal game peaked at 22.7 million viewers

Broadcasting & Cable
U.S. Olympic soccer team after scoring a goal against Australia

NBCU Gets Pleasant Surprise With Daytime Olympic Viewing

By Jon Lafayette published

Office productivity declines while Games are on

Broadcasting & Cable
The gold medal-winning U.S. gymnastics team

NBCU Claims Ad Revenue Gold Medal for Paris Olympics

By Jon Lafayette published

$500 million generated from first-time sponsors

Broadcasting & Cable
Paris Olympic Opening Ceermony

NBCU’s Olympic Opening Ceremony Audience Jumps 60% To 28.6 Million

By Jon Lafayette published

Peacock gets 2.5 million viewers

Broadcasting & Cable
Matt Iseman at Paris Summer Olympics "What to Watch" event in New York.

Matt Iseman Brings ‘Gold’ to Paris Olympic Games

By Michael Malone published

‘American Ninja Warrior’ host is on ‘Gold Zone’, which brings viewers most compelling Olympic stuff

Broadcasting & Cable
Olympic Opening Ceremony Ad Free

NBCU Plans Commercial-Free Hour During Olympic Opening Ceremonies

By Jon Lafayette published

Coca-Cola, Delta, Eli Lilly, Toyota, Visa, Xfinity get ‘brought to you by’ mentions

Broadcasting & Cable
Paris Opening Ceremonies

NBCUniversal Looks To Ride Olympic Wave to Gold

By Jon Lafayette published

Final promotional push for Paris Summer Games starts this week on ‘Today,’ ‘Tonight Show’

Broadcasting & Cable
Google Maps Olympics

Google Signs Up With NBCU as Search Sponsor for U.S. Olympic Team

By Jon Lafayette published

Leslie Jones to use Gemini AI during Olympics coverage

Broadcasting & Cable
Team USA TV

NBCUniversal, FAST Studios Launch Team USA TV

By Jon Lafayette published

Channel offers look at athletes training for U.S. Olympic Team, highlights of past Games

Currency
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