Latest Olympics
NBCU Seeks Olympic-Sized Ideas From Social Media Platforms
NBCUniversal said it has formally asked top social media platforms for ways to increase interaction and engagement with the Olympics as the Beijing winter games approach.
Comcast’s Brian Roberts: Scale, Sports Matter
MSO chief speaks of innovations to come; says sports rights deals are a hard call, but critical to success
NBC’s Olympics Won Gold in Social Video Despite Disappointing Ratings
NBC Sports’ reach doubled to 26.6 million unique users
Some Olympic Viewers Found Peacock, Most Might Keep Watching After The Games
Hub research finds viewer liked Olympic ads
NBCU Claims Tokyo Olympics Have Generated 100 Billion Minutes of Viewing
Despite drop in ratings, games have impact with viewers and advertisers, company said
Peacock Fails To Medal
NBCU gave Peacock away to so many for so long, a lot of Olympics watchers were surprised to find out they had to pay to see their favorite events
NBCU Still Expects Olympics To Be Profitable, Says Jeff Shell
Digital growth offsets 'less than expected' linear ratings
NBC Issuing Make Goods as Olympic Ratings Fall Short
Network points to metrics showing ad impact
