Olympics Paris Olympics Account for 43% of Ad-Spending Growth in July Guideline says national TV spending was up 10% from a year ago, including the Summer Games Peacock Added 2.8 Million Signups During the Olympics, Research Company Says The uptake compares to 3 million signups the NBCU subscription streaming service received for its AFC Wild Card exclusive back in January, according to Antenna Paris Olympics Boost TV Viewing In July, Nielsen Says Led by Peacock, streaming’s share grows to 41.4% Latest Olympics NBC Sports Digital Goes Long-Form By Mike Reynolds published 15 October 14 Multichannel News Discovery Secures European Olympics TV Rights By R. Thomas Umstead published 29 June 15 Multichannel News TV Spending Rose 9.7% in Q1: Kantar By Mike Reynolds published 23 June 14 Multichannel News Universal Sports On Track With IAAF Renewal By Mike Reynolds published 22 July 14 Multichannel News NBCU Buys Universal Sports Rights By Mike Farrell published 16 November 15 Multichannel News Comcast Broadens Olympics Commitment By Jeff Baumgartner published 7 December 16 Multichannel News Video Losses Improve at Comcast By Mike Farrell published 27 July 16 Multichannel News Discovery Teams With Snap on Olympics Coverage in Europe By Jon Lafayette published 18 October 17 Multichannel News TV Ad Spending Drops 27% in August: SMI By Jon Lafayette published 21 September 17 Multichannel News DirecTV to Offer Back-to-Back Live Sports Events in 4K By R. Thomas Umstead published 26 April 17 Multichannel News 1 2 3 4 5 6 7 8 9 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%