Omnicom Media Group VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG Legacy buying platform opens door to alternative measurement companies LG Ads Lands a Big One — Omnicom Group The world‘s second-biggest media agency, which represents McDonald‘s, Apple, Unilever and Johnson & Johnson, will integrate LG Ads CTV inventory into its ad buying systems Omnicom Media Group Integrates With NBCU Audience Insights Hub Agency using NBCU’s clean room facility Latest Omnicom Media Group Former Omnicom Media Exec Steve Katelman Joins Fyllo By Jon Lafayette published 14 March 22 Comes out of retirement to become chief partnership officer for ad targeting company Broadcasting & Cable Discovery, OMG in Currency Tests with Comscore, VideoAmp By Jon Lafayette published 23 February 22 Network, buyer eye alternative to Nielsen for upfront Broadcasting & Cable NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Former Omnicom Media Exec Steve Katelman Joins Fyllo By Jon Lafayette published 14 March 22 Comes out of retirement to become chief partnership officer for ad targeting company
Discovery, OMG in Currency Tests with Comscore, VideoAmp By Jon Lafayette published 23 February 22 Network, buyer eye alternative to Nielsen for upfront
