Latest OpenAP
OpenAP Goes Programmatic With OpenID Across Platforms
By Jon Lafayette published
FreeWheel, Magnite, Xandr enable buyers — starting with GroupM — to transact on linear, digital inventory
Pedigree, MediaCom, OpenAP Win Advanced Advertising Innovation Award For Best Target Market Definition
By Jon Lafayette published
Focus on pet owners lowered reached target at lower cost
Weather Channel Works with Amobee on Data-Driven Ads
By Jon Lafayette last updated
Campaigns optimized using OpenAP advanced audiences
OpenAP Working with Snowflake To Provide Media Data Clean Room
By Jon Lafayette last updated
Data Hub being developed to provide access to cross-platform data
L.A. TV Week: Future of Television Arrives at Advanced Advertising Summit
By Jon Lafayette published
Keynotes will at June 7 event feature iSpot.TV, OpenAP, Roku
NBCUniversal Expands Programmatic Ad Buying on Peacock
By Jon Lafayette published
Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms
OpenAP Promotes Three Execs to C-Level Positions
By Jon Lafayette published
Brittany Slattery, Abbey Thomas, Chris LoRusso get elevated titles
Discovery Buys Stake in OpenAP, Joining Fox, NBCU and ViacomCBS as Owners
By Jon Lafayette published
Investment expands Discovery’s relationship with advanced advertising company
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
By Jon Lafayette published
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
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