Latest OpenAP

OpenAP Discovery

Discovery Buys Stake in OpenAP, Joining Fox, NBCU and ViacomCBS as Owners

By Jon Lafayette published

Investment expands Discovery’s relationship with advanced advertising company

Broadcasting & Cable
OpenAP XPm

OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies

By Jon Lafayette published

OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.

Broadcasting & Cable
A family watches content on multiple screens in their living room.

Why Identity Is the Biggest Challenge Facing the TV Ad Market's Ability to Deliver True Cross-Platform Targeting and Measurement

By David Levy published

Broadcasting & Cable
David Levy OpenAP

Xandr-OpenAP Alliance Lets Clients Build Data-Based Campaigns Across TV Programmers

By Jon Lafayette published

Invest TV platform adopts OpenID to identify audiences

Broadcasting & Cable
OpenAP SSP

Nets, Buyers Sign Up for OpenAP's OpenID, Clearing Way for Audience-Based Campaigns

By Jon Lafayette last updated

Framework identifies linear and digital viewers, laying groundwork for cross-platform measurement

Broadcasting & Cable
FreeWheel

FreeWheel Wins Consolidated ViacomCBS Ad Tech Business

By Jon Lafayette last updated

Comcast unit FreeWheel wins pitch over Google

Broadcasting & Cable
AMC's 'Better Call Saul'

OpenAP Building New Products as Advanced Ad Demand Grows

By Jon Lafayette published

Deal with iSpot adds attribution to platform

Broadcasting & Cable
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OpenAP Offers Campaign Attribution with iSpot

By Jon Lafayette published

Company to also provide OTT viewing measurement

Broadcasting & Cable
AMC Networks and The Weather Channel join OpenAP

AMC Networks, Weather Sign on With OpenAP

By Jon Lafayette last updated

AMC Networks and The Weather Channel have joined OpenAP, the advanced advertising company.

Broadcasting & Cable
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