Latest Paramount Global
Showtime Sports To Shut Down at End of Year
By R. Thomas Umstead published
Paramount Global to close boxing-focused division after 37 years
Paramount To Use iSpot Metrics as Currency in Ad Transactions
By Jon Lafayette published
Viewing data being integrated into content giant’s systems
VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG
By Jon Lafayette published
Legacy buying platform opens door to alternative measurement companies
Paramount Tells Bidders Possible Sale of BET Media Group Is Off
By Jon Lafayette published
Offers weren’t rich enough to offset unit’s value to company
Paramount Trims Streaming Losses in Q2, Adds 700K Par Plus Customers
By Daniel Frankel published
Direct-to-consumer revenues spike 40% and stock surges in after-hours trading
Paramount Finishes Upfront With Gains in Digital, Programmatic
By Jon Lafayette published
Company abandoned traditional upfront event
Kim Lemon Leaving Showtime, Laurel Weir Gets Expanded Research Post
By Jon Lafayette published
Lemon spent 34 years at Showtime
Upfront Preview: Economy, Streaming, Measurement Make This Year’s Market Unique
By Jon Lafayette published
Sports and unscripted play bigger role
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