Latest Parks Associates
Video Service Subscriptions Seen Increasing 20% By 2026: Parks Report
The number of over-the-top TV subscription in the U.S. is expected to increase to 277 million in 2026 from nearly 230 million in 2021, according to a new report from Parks Associates.
Virtual MVPDs Will Account for Over 43% of the Pay TV Market by 2024, Parks Says
Research company says 10 million U.S. customers ditched their traditional bundled service in 2020
Mobile Is Replacing Pay TV as the Bundled Complement of Choice for Wireline Broadband
According to Parks Associates, 19% of U.S. broadband households currently bundle mobile with home internet
46% of U.S. Broadband Homes Have 4 Or More Subscription Streaming Services
Percentage is more than double the 22% Parks Associates published in Q1 2020
Roku Once Again Makes Ethernet Standard Equipment
With Parks Associates reporting that 40% of U.S. homes have some kind of WiFi trouble, the restoration of microUSB Ethernet support on the new Roku Express 4K+ seems like a smart move
Amazon Prime Video Used By 47% of U.S. Broadband Homes
Parks Associates pegs Hulu infiltration at just over 35%
Survey: Pay Subs Want OTT Component
A majority of pay TV subs want the ability to stream TV shows and movies to be part of their pay video service.
Theater or SVOD? Consumers Evenly Split on Where They Want to Watch Big Movies
Parks Associates survey finds big chunk of the audience doesn’t care where they see their big summer blockbusters
