Latest Parks Associates
Theater or SVOD? Consumers Evenly Split on Where They Want to Watch Big Movies
Parks Associates survey finds big chunk of the audience doesn’t care where they see their big summer blockbusters
Streaming Video Services in the U.S. Number Nearly 300
Parks Associates says the number exiting market has actually declined
Average Netflix User Has Subscribed to Service for More than 50 Months
Parks Associates finds that loyalty does indeed exists in the high-churn realm of video streaming
Online Video Consumption Nearly Doubled Since 2017
Parks Associates says viewers watch nearly seven hours of TV per week on the internet
OTT Service Churn Rate Hit 41% in Q1, Parks Says
Quarantine period promotions drive rampant consumer experimentation of SVOD products
How Disney Plus Shakes Up the OTT Market
Opinion: Disney's impressive subscriber numbers are likely the result of several factors, says Parks Associates analyst Brandon Riney
OTT Biz Analyst Sappington Shifts to Interpret
Dallas based video industry research exec gets VP title at Culver City-headquartered consumer insights company
