Parks Associates Monolithic Declaration of the Week: Parks Ranks Amazon Prime Video No. 1 U.S. SVOD Over Netflix Never mind those weekly Nielsen program rankings showing that Netflix still dominates engagement, Prime has more subs, research company says Churn Is Back: 32 Million U.S. Households Are 'Service Hoppers,' Parks Says Churn is back up again after taking a little pandemic break, according to research company Who's No. 1 in AVOD? Who Knows ... Research companies publish wildly different rankings on the ad-supported streaming side of the industry Latest Parks Associates Roku Tops Apple TV In OTT Usage: Study By Jeff Baumgartner published 9 April 14 Multichannel News Roku Tops U.S. Streaming Device Sales: Study By Jeff Baumgartner published 20 August 15 Multichannel News Gaming Consoles Still Top OTT Video Conduit By Jeff Baumgartner published 4 November 15 Multichannel News More Than a Quarter of Pay TV Customers Subscribe for Sports By Gary Arlen published 9 May 18 Multichannel News Home Smart Home By Jeff Baumgartner published 8 August 16 Multichannel News Research: 30% of Netflix Customers Subscribe to Premium Tier By Mike Farrell published 20 July 18 Multichannel News Netflix Has Lowest Churn Rate Among OTT Services: Study By Jeff Baumgartner published 14 April 16 Multichannel News 1 2 3 4 5 6 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%