personalization The Streaming Wars and the Marketing Arms Race Avoid high subscriber acquisition costs by using data to drive engagement Personalized Ads Can Boost Purchase Intent Study by Magna and IPG Media Lab finds strong branding made ads more memorable Zone TV Launches Software Product to Add Personalized Channels Latest personalization Voice Commands Speak to Future Benefits By Jon Heim and Chris Ambrozic, TiVo published 20 November 17 Multichannel News From On the Couch to On-the-Go By Brian Morris, Tata Communications published 4 December 17 Multichannel News Personalization Hits TV’s Target Audience By Tyler Winton published 30 May 18 Multichannel News Why AI Is the Smart Play for OTT By Rohan Castelino, Iris.TV published 6 March 18 Multichannel News How Connected TV Will Move the Ad Industry By Kevin Fennelly, dataxu published 6 February 18 Multichannel News Zone TV Launches Software Product to Add Personalized Channels By MCN Staff published 16 July 18 Multichannel News Three Predictions for AI in 2018 By Drew Hilles, Veritone published 13 November 17 Multichannel News NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Voice Commands Speak to Future Benefits By Jon Heim and Chris Ambrozic, TiVo published 20 November 17
