political advertising

Latest political advertising

By Jon Lafayette published 2 July 24

AdImpact sees $5.4 billion for broadcast, over $1.9 billion for cable, $1.5 billion for CTV

By Jon Lafayette published 4 April 24

Yahoo and TelevisaUnivision vote for new technology

By Jon Lafayette published 8 March 24

Streamers go local to garner political ad dollars

By Jon Lafayette published 7 March 24

LoopMe survey warns repetitive ads can create negative sentiment

By Jon Lafayette published 18 January 24

Exec was previously with Comcast

By Jon Lafayette published 16 November 23

54% of millennials get their news from a streaming platform

By Jon Lafayette published 27 July 23

Trevor Heaton, Jared Salles, Brad Phillips get new titles

By Alan Wolk last updated 25 October 22

Why 2022 is really a test run for political campaigns to understand how they can make extensive use of streaming to reach a more targeted audience

By Joe Marino published 30 September 22

By Jon Lafayette last updated 26 September 22

Independent voters are particularly engaged, study finds.

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