political advertising
Latest political advertising

Political Advertising Goes Streaming (Wolk)
By Alan Wolk last updated
Why 2022 is really a test run for political campaigns to understand how they can make extensive use of streaming to reach a more targeted audience

Political Advertisers Are Trading Zip Codes for Congressional Districts on CTV
By Joe Marino published

Viewers Are Paying Attention to Political Advertising: TVision
By Jon Lafayette last updated
Independent voters are particularly engaged, study finds.

Fox Super Bowl Ads Getting Record Prices: Lachlan Murdoch
By Jon Lafayette last updated
Company not seeing ‘adverse advertising impact,’ CEO says

Scripps Expects $270 Million in Political Advertising in 2022
By Jon Lafayette last updated
Broadcaster reports net income of $29.2 million in second quarter

Disney Flips and Will Accept Political Advertising on Hulu
By Jon Lafayette last updated
Company said streamer will follow broadcast, cable policy

AdImpact Picks Innovid To Measure Political Ads on Linear and CTV
By Jon Lafayette published
CTV to play a bigger role in election campaigns

Scripps Leads New Station Group Aiming To Bring Political Ads to CTV
By Jon Lafayette published
Cox Media Group, Capitol Broadcasting, Graham Media participating in consortium
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