political advertising

Election Ad Campaign Spending — Digital Ad Sellers See More Political Activity, IAB Study Finds 84% of sellers say prices are up

voting and politics — Comcast’s Effectv Adds Capabilities for Political Advertisers Dynata to provide insights on viewer response to campaigns

Latest political advertising

Xandr Selling WarnerMedia Ads to Political Advertisers

By Jon Lafayette published 26 August 20

AT&T’s WarnerMedia has set up a system for selling digital advertising inventory programmatic via private marketplaces set up by the company’s Xandr advanced advertising unit.

Broadcasting & Cable

CTV Reaches Persuadable Voters: Magnite Study

By Jon Lafayette published 17 August 20

In an election year marked by a big jump in streaming, political candidates might be among the advertisers looking to spend money on connected TV.

Broadcasting & Cable

Anthony Flaccavento is chief revenue officer at Tremor Video.

Viewpoint: Political Advertisers Must Push Through COVID-19 Challenges

By Anthony Flaccavento published 22 June 20

How to adjust marketing messages during tricky times

Broadcasting & Cable

Bill Banning Microtargeted Political Ads Draws Crowd

By John Eggerton published 18 June 20

Eshoo effort aimed at coordinated online disinformation campaigns

Policy

Political Agency National Media to Use Nielsen Voter Ratings

By Jon Lafayette last updated 8 June 20

Agreement also includes local Nielsen Media Impact

Broadcasting & Cable

Univision Launches Tool for Targeting Political Ads

By Jon Lafayette last updated 5 June 20

Vamos provides voter analytics and optimization

Broadcasting & Cable

Tru Optik Adds Deep Root’s Political Segments to Cloud

By Jon Lafayette published 3 June 20

Tru Optik said it agreed to integrate Deep Root Analytics’ audience-based political, public affairs and corporate advocacy segments into Tru Optik’s Political Data Cloud.

Broadcasting & Cable