Precise TV
Latest Precise TV

Teenagers Turn to YouTube Before TV, Precise TV Finds
By Jon Lafayette published
Teens watch, recall ads

Precise TV Names Executives To Lead Business in Australia
By Jon Lafayette published
Company releases first report on kids advertising Down Under

TikTok Gaining on YouTube as Key Way To Reach Kids
By Jon Lafayette published
Report from Precise TV and Giraffe Insights finds kids are asking for what they see on TikTok

YouTube Key To Reaching Kids, Who Drive Family Buying Decisions: Precise TV
By Jon Lafayette last updated
Study finds 20% of kids have made purchases in the metaverse

Precise TV Hires Patrick Benad To Up Its Gaming & Kids Business
By Jon Lafayette published
Exec was most recently VP of sales at Venatus Media

Precise TV Hires Ex-Google Exec Andy Tress as Senior VP of Sales
By Jon Lafayette last updated
Company adds Amazon shopping data to its platform

YouTube Tops For Generating Brand Recall With Kids, Study Finds
By Jon Lafayette published
Precise TV and Giraffe Insight says contextually aligned ads produce better results
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