Latest programmatic
Fox To Sell Programmatic Ad Inventory Using Magnite
Companies will work together to streamline the buying process
Disney, The Trade Desk Deal Aims To Accelerate Programmatic Sales
Data collaboration boosts addressable advertising
Cadent Enables Programmatic Bidding Across Multiple Devices
Addressable linear and CTV can be bought via self-serve system
NBCUniversal Expands Programmatic Ad Buying on Peacock
Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
Clients get better access to premium connected TV inventory with less opportunity for fraud
AT&T To Sell Xandr Ad-Tech Unit to Microsoft
Microsoft will use ad platform to complement its other ad offerings
AMC Networks Goes Programmatic With Linear Addressable Campaigns
AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.
FreeWheel Report Charts Rise in CTV, Programmatic
FreeWheel, Comcast’s ad-tech company, traces the explosive growth of connected TV and programmatic ad buying in its new 10th anniversary Video Market Report.
