Latest programmatic advertising
Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics
Programmatic platform sees improved results
Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content
Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers
Upwave Launches Persuadability Scores To Boost Ad Outcomes
Programmatic purchases hinge on awareness, consideration, purchase intent
MadHive Teams With Medicx Health on Programmatic for Healthcare Clients
OTT viewers targeted for prescription drugs, medical procedures
NBCU Using New Capabilities From FreeWheel To Sell Third-Party Inventory
Technology from Beeswax integrated into FreeWheel marketplace
Magnite, fuboTV Team To Offer Addressable Ads in Sports on Connected TV
Streamer FuboTV picks Magnite as preferred supply-side platform for targeted advertising
AMC Networks Signs Up For Trade Desk’s Unified ID 2.0
AMC Networks said it will adopt Unified ID 2.0, a system for identifying viewers in a privacy-compliant manner while enabling targeted advertising.
Viant Stock Jumps 90% After Initial Public Offering
Viant stock jumped 90% after the programmatic software company made its initial public offering Wednesday.
