programmatic advertising

FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events Brands like live TV for concurrent viewing, engagement

'The Walking Dead: Darryl Dixon' — AMC Goes Programmatic With Linear Cable Networks Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures

OTT streaming TV — Convergence Gives Publishers More Ways To Sell Their Inventory Platforms must address the huge gap between programmatic and premium

Latest programmatic advertising

Viant Stock Jumps 90% After Initial Public Offering

By Jon Lafayette last updated 10 February 21

Viant stock jumped 90% after the programmatic software company made its initial public offering Wednesday.

Broadcasting & Cable

Magnite Aims to Unify Direct, Programmatic OTT Demand

By Jon Lafayette published 2 February 21

Magnite, the sell-side advertising platform said it has moved its Unified Decisioning system for connected TV and over-the-top video creators into an open beta test phase.

Broadcasting & Cable

Tremor Video Volume Jumps on Self-Service Platform

By Jon Lafayette published 16 November 20

Programmatic platform Tremor Video said that business has skyrocketed on its self-service platform.

Broadcasting & Cable

Beachfront Peddles Canoe VOD Inventory in Real Time

By Jon Lafayette last updated 12 November 20

Technology enables automated audience-based buys

Broadcasting & Cable

Unruly, Publica Team Up to Offer CTV Pod Programmatic

By Jon Lafayette last updated 9 November 20

Programmatic video ad platforms Unruly and Publica said they are working together to give connected TV sellers more control and better monetization over their inventory.

Broadcasting & Cable

PubMatic Sees ROI Benefit With MediaMath’s Source

By Jon Lafayette published 27 October 20

Demand-side ad platform PubMatic has enhanced its relationship with Source, the programmatic supply chain developed by MediaMath, resulting in increased return on investment for PubMatic’s clients.

Broadcasting & Cable