programmatic advertising FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events Brands like live TV for concurrent viewing, engagement AMC Goes Programmatic With Linear Cable Networks Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures Convergence Gives Publishers More Ways To Sell Their Inventory Platforms must address the huge gap between programmatic and premium Latest programmatic advertising Programmatic Ad Platforms Proliferate By George Winslow (Broadcasting & Cable) published 31 August 15 Multichannel News Weaving a Programmatic Web By George Winslow (Broadcasting & Cable) published 29 June 15 Multichannel News Programmatic Buying Hits $14.2B in 2015 By Jon Lafayette published 29 September 15 Multichannel News More Advertisers Using Data to Target Campaigns By Jon Lafayette published 6 August 15 Multichannel News Visible World Joins Comcast's Ad Orbit By Jeff Baumgartner published 4 June 15 Multichannel News Cord-Bundlers Are the True Disruptors By Randy Cooke, SpotXchange published 1 June 15 Multichannel News AOL Nabs Millennial Media By Jeff Baumgartner published 3 September 15 Multichannel News Videa Taps Oscar Rondon as VP of Product By Jeff Baumgartner published 9 May 17 Multichannel News Tube Mogul Sold To Adobe for $540M By Jon Lafayette published 10 November 16 Multichannel News Spotify Snares Content Recommendations Company MightyTV By Jeff Baumgartner published 30 March 17 Multichannel News 1 2 3 4 5 6 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Programmatic Ad Platforms Proliferate By George Winslow (Broadcasting & Cable) published 31 August 15
