programmatic advertising FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events Brands like live TV for concurrent viewing, engagement AMC Goes Programmatic With Linear Cable Networks Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures Convergence Gives Publishers More Ways To Sell Their Inventory Platforms must address the huge gap between programmatic and premium Latest programmatic advertising The Digital Video Advertising Juggernaut By Ian Wheal, Adstream published 12 December 16 Multichannel News Wurl Launches Batch of Streaming Channels By Jeff Baumgartner published 25 July 16 Multichannel News TWC Media Launches Household-Based Ad Targeting By Jeff Baumgartner published 9 March 16 Multichannel News Time Snaps Up Viant By Jeff Baumgartner published 11 February 16 Multichannel News Sky Invests in Programmatic Ad Tech Firm By Jeff Baumgartner published 25 January 16 Multichannel News AOL Adds Programmatic Expertise By Jeff Baumgartner published 26 January 16 Multichannel News Cox’s Videa Unit Adds Programmatic Partners By Jon Lafayette published 14 April 16 Multichannel News Investment Firms Acquire Majority Stake in Beachfront Media By Jeff Baumgartner published 5 December 17 Multichannel News Cadent Taps Chief Product Officer By Jeff Baumgartner published 26 June 18 Multichannel News Retailer Target Makes First Self-Serve Programmatic Buy at NBCU By Jon Lafayette published 26 September 17 Multichannel News 1 2 3 4 5 6 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Investment Firms Acquire Majority Stake in Beachfront Media By Jeff Baumgartner published 5 December 17
Retailer Target Makes First Self-Serve Programmatic Buy at NBCU By Jon Lafayette published 26 September 17
