programmatic advertising FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events Brands like live TV for concurrent viewing, engagement AMC Goes Programmatic With Linear Cable Networks Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures Convergence Gives Publishers More Ways To Sell Their Inventory Platforms must address the huge gap between programmatic and premium Latest programmatic advertising Adap.tv, FreeWheel Connect On Programmatic Ad Test By Jeff Baumgartner published 29 May 14 Multichannel News Ad Agencies Expect Bigger Budgets, More Digital By Leslie Jaye Goff published 11 February 15 Multichannel News YuMe Connects With StickyADS.tv By Jeff Baumgartner published 24 May 16 Multichannel News Synacor: We Authenticate 75M-Plus TV Homes By Jeff Baumgartner published 17 March 16 Multichannel News Eyeview Teams With TiVo Research, Clypd By Jon Lafayette published 9 March 16 Multichannel News Comcast In Talks To Buy Visible World: WSJ By Jeff Baumgartner published 27 February 15 Multichannel News TubeMogul Joins Cox’s Programmatic Mix: Report By Jeff Baumgartner published 24 February 15 Multichannel News SpotXchange Cooks Up Programmatic TV Initiative By Jeff Baumgartner published 10 December 14 Multichannel News Ooyala Buys Videoplaza By Jeff Baumgartner published 20 October 14 Multichannel News FreeWheel Snaps Up StickyADS.tv By Jeff Baumgartner published 9 May 16 Multichannel News 1 2 3 4 5 6 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
