programmatic advertising FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events Brands like live TV for concurrent viewing, engagement AMC Goes Programmatic With Linear Cable Networks Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures Convergence Gives Publishers More Ways To Sell Their Inventory Platforms must address the huge gap between programmatic and premium Latest programmatic advertising AOL Goes ‘Self-Serve’ With Programmatic TV By Jeff Baumgartner published 4 April 16 Multichannel News Synacor Buys Into Programmatic Advertising By Jeff Baumgartner published 23 February 16 Multichannel News Adelphic, Facebook's LiveRail Strike Programmatic Ad Deal By MCN Staff published 15 June 15 Multichannel News TVSquared Raises $3M More By Jeff Baumgartner published 8 August 16 Multichannel News Clypd Rolls Out Enhanced Private Ad Platform for TV Upfronts By Jeff Baumgartner published 19 July 16 Multichannel News Tegna Seeks OTT Ad-Vantage By Jeff Baumgartner published 2 November 16 Multichannel News Advanced Ad Spending Up 92%: Videology By Jon Lafayette published 9 November 16 Multichannel News TiVo Taps Analytics, Advertising Chief By Jeff Baumgartner published 13 March 17 Multichannel News 1 2 3 4 5 6 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Clypd Rolls Out Enhanced Private Ad Platform for TV Upfronts By Jeff Baumgartner published 19 July 16
