programmatic StackAdapt Adopts Data From Samba TV for Programmatic Campaigns New offering provides reach forecasting and incremental reach measurement Paramount Launches Conduit for Direct Programmatic Sales EyeQ working with FreeWheel, supply-side platforms Three Misconceptions Holding Programmatic Back at This Year’s Upfronts Still hurdles to overcome in making the technology work for TV Latest programmatic Fox Television Stations Rides LiveRail By Jeff Baumgartner published 5 December 14 Multichannel News NBCU Jumps Into Programmatic Pool By Jon Lafayette published 29 September 14 Multichannel News GTCR Buys Majority Stake in Programmatic Company By Mike Farrell published 31 August 17 Multichannel News Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying By Daniel Frankel published 26 March 19 Multichannel News Univision Taps AOL’s One for Programmatic Buys By Jacobson Adam published 1 June 16 Multichannel News Cox’s Videa Unit Adds Programmatic Partners By Jon Lafayette published 14 April 16 Multichannel News Programmatic Key to Higher Sales By Jon Lafayette published 4 June 18 Multichannel News Cedato Launches Engagement-Driven Video Ad Format By Jon Lafayette published 3 July 18 Multichannel News Programmatic 2018: Local TV Markets Gravitating Toward Programmatic By R. Thomas Umstead published 8 June 18 Multichannel News Super Bowl, Olympics Join Sling TV’s Sports Playbook By Jon Lafayette published 5 February 18 Multichannel News 1 2 3 4 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying By Daniel Frankel published 26 March 19
Programmatic 2018: Local TV Markets Gravitating Toward Programmatic By R. Thomas Umstead published 8 June 18
