project oar Advanced Advertising: Catching Up on Addressable TV Panel at Virtual Fall TV 2021 says the tech is here and works, but interoperability related issues (still) are a problem Streaming Paves a Path for Addressable Ads Invidi launches two initiatives that would ramp up personalization OAR Certifies Tech Companies for Meeting Addressable Standards Vizio-led group looks to target ads and optimize inventory Latest project oar Live Addressable Tests Start Using Project OAR Specs By Jon Lafayette published 18 June 20 Live tests of dynamic addressable advertising in linear TV using the standards established by Project OAR have begun, the industry consortium said Thursday. Broadcasting & Cable 1 2 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1Publisher’s Message2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Live Addressable Tests Start Using Project OAR Specs By Jon Lafayette published 18 June 20 Live tests of dynamic addressable advertising in linear TV using the standards established by Project OAR have begun, the industry consortium said Thursday.
