Latest PubMatic

PubMatic

PubMatic Adds Features To Connected TV Platform

By Jon Lafayette published

Expands relationships with AMC, Fox, iQIYI and TiVo

Broadcasting & Cable
PubMatic

PubMatic Launches Activate, Enabling Direct Deals Via Programmatic Platform

By Jon Lafayette published

Dentsu, Fubo, GroupM, Havas Mars, Omnicom Media among users

Broadcasting & Cable
A family watches content on multiple screens in their living room.

The Simple But Overlooked Way to Unlock Scale and Brand Safety in Programmatic CTV

By Nicole Scaglione published

Demand for quality CTV inventory has never been higher

Broadcasting & Cable
Kroger

Kroger Making Data Available For Programmatic CTV Ads

By Jon Lafayette published

Advertisers can use retail data to target ads via Magnite, OpenX, PubMatic, Xandr

Broadcasting & Cable
Mike Chowla is the VP of product management at PubMatic

CTV Publishers Benefit from Separated Demand and Tech Platforms

By Mike Chowla last updated

Broadcasting & Cable
Julio Acosta PubMatic

Standardize Content Object for Programmatic CTV: Small Change With Big Impact

By Julio Acosta last updated

Broadcasting & Cable
GroupM

GroupM Launches Programmatic Marketplace with Magnite, PubMatic

By Jon Lafayette published

Clients get better access to premium connected TV inventory with less opportunity for fraud

Broadcasting & Cable
Nicole Scaglione, global VP of OTT and CTV business development, PubMatic

Biddable CTV Can Help Brands Weather the Global Supply Chain Squeeze

By Nicole Scaglione published

Broadcasting & Cable
Iris.TV logo resized

Iris.TV Enables Contextual CTV Ad Targeting Via PubMatic

By Jon Lafayette published

Sell-side platform PubMatic made a deal with Iris.TV, which will give media buyers on Pubmatic’s platform to access contextual targeting data when bidding on cross-screen programmatic inventory.

Broadcasting & Cable
Eric Bozinny

CTV’s ‘Premium Middle’: If it’s Free from Fraud, Will the Dollars Follow?

By Eric Bozinny published

Quality niche players could provide connected TV advertisers with opportunities for growth

Broadcasting & Cable
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