Latest PubMatic

Nicole Scaglione, global VP of OTT and CTV business development, PubMatic

Biddable CTV Can Help Brands Weather the Global Supply Chain Squeeze

By Nicole Scaglione published

Broadcasting & Cable
Iris.TV logo resized

Iris.TV Enables Contextual CTV Ad Targeting Via PubMatic

By Jon Lafayette published

Sell-side platform PubMatic made a deal with Iris.TV, which will give media buyers on Pubmatic’s platform to access contextual targeting data when bidding on cross-screen programmatic inventory.

Broadcasting & Cable
Eric Bozinny

CTV’s ‘Premium Middle’: If it’s Free from Fraud, Will the Dollars Follow?

By Eric Bozinny published

Quality niche players could provide connected TV advertisers with opportunities for growth

Broadcasting & Cable
PubMatic CTV Fraud Guarantee

PubMatic Offers Money-Back Guarantee Against CTV Fraud

By Jon Lafayette published

Move aimed at giving brands confidence in buying OTT ads

Broadcasting & Cable
Pile of money

Ad Tech Firm PubMatic Prices IPO at $20 a Share

By Jon Lafayette published

In a booming market for ad tech companies, PubMatic priced its initial public offering at $20 a share and said trading will begin on the Nasdaq Global Market on Wednesday.

Broadcasting & Cable
Source by MediaMath

PubMatic Sees ROI Benefit With MediaMath’s Source

By Jon Lafayette published

Demand-side ad platform PubMatic has enhanced its relationship with Source, the programmatic supply chain developed by MediaMath, resulting in increased return on investment for PubMatic’s clients.

Broadcasting & Cable
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